Womble Bond Dickinson attorneys Mai Lin and Aaron Johnson will take part in a panel discussion during World Intellectual Property Review’s (WIPR) Trademark & Brand Protection Summit October 28-29, in San Francisco.

Their session is titled, “Evolving Rules, Smarter Moves: Navigating Trademark Prosecution & Enforcement Strategies Beyond the U.S. Playbook—What Works (and Doesn’t) in China”. Attendees will:

• Learn how key differences in trademark systems, examination, and rules in the US and China impact strategy—and why U.S.-based assumptions can lead to costly missteps.
• Discover how to refresh your US trademark strategy to align with China’s evolving legal landscape, including practical tips for protecting your marks effectively in both jurisdictions.
• Hear case studies and expert perspectives on what’s worked (and what hasn’t) for in-house teams navigating trademark protection in the US and China, helping you avoid common pitfalls and adapt with confidence.

They will be joined in the panel discussion by in-house counsel Yihong Ying  of Starbucks and Melissa Perez of Visa.